The Oscars made history Sunday night. But not the good kind.
The three-hour-plus ABC telecast averaged 32 million viewers, the smallest crowd on record—ever, per Nielsen Media Research estimates.
The show "topped" the 2003 ceremony, which, with 33 million viewers, was Oscar's previous low.
Even worse, if possible, the show was a shadow of its 2007 self, shedding more than 8 million viewers, or one-fifth of its audience, from last year to this. Even in an age where everything is the lowest rated something ever, that's a significant blood loss.