Friday, February 29, 2008

Quarterlife Over Before It's Begun?

Quarterlife was dead on arrival.

The latest offering from the creative team behind the woefully shortchanged My So-Called Life tanked in its network debut Tuesday, drawing only 3.1 million viewers in its 10 p.m. time slot.

And not only did Marshall Herskovitz and Edward Zwick's ensemble drama fail to rate with viewers, despite the enthusiastic following it developed in its original incarnation as an eight-minute-per-episode online production, it also marked NBC's weakest performance during that time period in 17 years.

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