Canadian radio policy is not about giving the people what they want, but rather, what the government thinks they need. The Canadian Radio-television and Telecommunications Commission mandates that private radio must play 35% Canadian content and has laboured over the years to define what constituted "hit" songs and how often stations could play them. These and other rules may placate nationalists, artists, and record companies, but they ignore the listening public.
The average Canadian doesn't hate Canadian music, she just doesn't want to hear it 35% of the time. Left free to choose, Canadians would listen to just under half that amount, studies show. Retail sales bear that out.